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Consumer activity index
Russia, 25 July 2021
67
usual consumption mode
Below 40
Limited consumption mode
40–80
Usual consumption mode
Above 80
Diverse consumption mode
The index tracks how much consumption habits had to adjust in response to the coronavirus pandemics.
This is a measure of consumption volume and variety. The index tracks the relative number of consumers who are currently active and the breadth of demand for goods and services.
The index goes down if
• the number of stores that consumers visit drops
• the expenditures are concentrated in a narrow range of goods and servic
Consumer activity on Dec. 30 is set equal to 100%, as this is the most active day of a year.