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24 August 2020

How much Russians spend on toys?

Between March and mid-August 2020, analysts from Sberbank’s SberIndex.ru registered three days when sales of kids toys spiked. According to the SberIndex survey on Rambler.ru, as much as 11% of Russians buy toys priced over RUB5,000.

During the lockdown, spending on kids toys plummeted by almost 60% from 1Q20 and rebounded in the middle of May, SberIndex.ru analysts say.

Traditionally, the “toy demand” climaxed on June 1, which is Children’s Day, to skyrocket by almost 70%, and AOV being 10% higher. Due to the government’s stimulus checks, sales stood 24% above expectations in June–July.

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