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13 July 2020

We find out what Russian men give their loved ones on Day of Family, Love and Faithfulness

On Day of Family, Love and Faithfulness, men gave flowers to their wives and loved ones. On July 8, SberIndex.ru analysts registered an increase in demand for flower bouquets. The number of purchases increased by 28% over one day, and the average order value grew by 16% to reach RUB 1,054.

Interestingly, there was no growth in demand for children’s clothing, toys, watches and jewelry. In other words, men remembered the holiday, but decided to give flowers only.

The situation was similar last year when the number of bought bouquets increased by 34%, but the average order value was the same as in other days in July.

As for the consumer activity index on July 8, the highest result was registered in Perm (93 out of 100 points). It is likely that Russians who care about their families the most and are the most faithful live there.

  • Consumers
  • Expenses

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