RUS
PJSC Sberbank uses cookies (files with data about previous visits to the site) for personalization of services and convenience of users. Sberbank is serious about protecting personal data – read the terms and principles of data processing. You can prevent cookies from being stored in your browser settings.
All research
26 January 2021

Real-time retail consumption tracker for January 18-24, 2021

Between January 18 and 24 the dynamics of consumer spending in Russia didn't change, with growth maintained at +0.1% y-o-y.

This figure, the experts say, should be viewed in the context of many new coronavirus cases still registered in the country.

As the health situation improves, the gradual removal of restrictions will increase the consumption of services by default. According to estimates from earlier trackers, the service sector might recover by another 6‒8%, to near the figures spotted in March 2020. This will add about 2 p.p. to household demand. The further fate of the sector will largely depend on the vaccination rate and the development of herd immunity.

As to the dynamics of the key sectors, the big picture barely changed since last week. Retail goods are on the rise (+4.8% y-o-y) while the service sector is on the wane (–18.6% y-o-y).

Interestingly, it’s non-food retail that still sees the number of offline outlets declining (–1.8% since before the pandemic). The service sector, however, sees the metric go up (+4.7%).

Consumer activity generally remains medium. The consumer activity index that SberIndex keeps track of reached 62.1 points during the week in question.

Download full report
  • Consumers
  • Expenses

Similar researches

03 June 2021
SberIndex: Russia’s economy shifts from recovery to full-fledged growth
  • Consumers
  • Expenses
  • Service
  • Salary
20 April 2021
Seasonally adjusted spending reaches new 2021 high. Real-time retail consumption tracker for April 12-18, 2021
  • Consumers
  • Expenses
14 April 2021
SberIndex and Platform OFD: Russians leave cash behind returning to normal life. Cashless transactions in Russia in 1Q21
  • Consumers
  • Regions
  • Expenses
  • Non-cash
13 April 2021
Spending remains at this year’s highs. Real-time retail consumption tracker for April 5-11, 2021
  • Consumers
  • Expenses
06 April 2021
Consumer spending spikes on base effects. Real-time retail consumption tracker for March 29 - April 4, 2021
  • Consumers
  • Expenses
29 March 2021
Demand for services shifts into higher gear. Real-time retail consumption tracker for March 22-28, 2021
  • Consumers
  • Expenses
  • Consumer spending
23 March 2021
Сonsumer activity at its peak year-to-date. Real-time retail consumption tracker for March 15-21, 2021
  • Consumers
  • Expenses
16 March 2021
SberIndex spots ‘traces’ of International Women’s Day celebration. Real-time retail consumption tracker for March 8-14, 2021
  • Consumers
  • Expenses
15 March 2021
Non-food retail keeps growing. Real-time retail consumption tracker for February 8-14, 2021
  • Consumers
  • Expenses
11 March 2021
Оnline spending increases, conservative users stay offline
  • Consumers
  • Expenses
09 March 2021
Hotels register much higher spending in Russia during first week of March. Real-time retail consumption tracker for March 1-7, 2021
  • Consumers
  • Expenses
24 February 2021
Demand for clothes halts as it gets slightly warmer. Real-time retail consumption tracker for February 15-21, 2021
  • Consumers
  • Expenses
08 February 2021
Offline retail seeing double-digit growth. Real-time retail consumption tracker for February 1-7, 2021
  • Consumers
  • Expenses
01 February 2021
Impact of eased curbs in Moscow on consumer behavior. Real-time retail consumption tracker for January 25-31, 2021
  • Consumers
  • Expenses
29 January 2021
Non-cash turnover share sets new all-time high. Top of most cashless Russian cities and regions. Cashless transactions in Russia in 4Q20
  • Consumers
  • Regions
  • Expenses
19 January 2021
Spending nears post-first wave high in service sector. Real-time retail consumption tracker for January 11-17, 2021
  • Consumers
  • Expenses
12 January 2021
During New Year holidays Russians boost domestic tourism and buy some more presents. Real-time retail consumption tracker for January 4-10, 2021
  • Consumers
  • Expenses
05 January 2021
Spending of Russians from December 28, 2020 to January 3, 2021
  • Consumers
  • Expenses
29 December 2020
Russians don’t economize on presents. Real-time retail consumption tracker for December 21-27, 2020
  • Consumers
  • Expenses
22 December 2020
‘Foreign’ spending back in Russia. Real-time retail consumption tracker for December 14-20, 2020
  • Consumers
  • Expenses
15 December 2020
Russians getting ready to travel during New Year holidays. Retail consumption tracker for December 7-13, 2020
  • Consumers
  • Expenses
08 December 2020
Russian spending rebounding after sales. Retail consumption tracker for 30 November - 6 December, 2020
  • Consumers
  • Expenses
04 December 2020
How Russian buy medications in 2020
  • Consumers
  • Expenses
03 December 2020
Sber finds out how Russian motorists switch to season tires in 2020
  • Consumers
  • Expenses
01 December 2020
Businesses tried to be more active than buyers during sales. Retail consumption tracker for November 23- 29, 2020
  • Consumers
  • Expenses
30 November 2020
SberIndex analyzes what Russians bought during Black Friday
  • Consumers
  • Expenses
24 November 2020
Russians migrating to online from offline stores amid pandemic. Retail consumption tracker for November 16 - 22, 2020
  • Consumers
  • Expenses
17 November 2020
Russians spend less during sales. Retail consumption tracker for November 9 - 15, 2020
  • Consumers
  • Expenses
10 November 2020
Russians slash transportation costs. Retail consumption tracker for November 2 - 8, 2020
  • Consumers
  • Expenses
03 November 2020
Russians spend less every week. Retail consumption tracker for Oct 26 - Nov 1, 2020
  • Consumers
  • Expenses
28 October 2020
Russians spend money on electronics again. Spending tracker for October 19 - 25, 2020
  • Consumers
  • Expenses
22 October 2020
Demand for groceries and medications climbing. Tracker for October 12 - 18, 2020
  • Consumers
  • Expenses
13 October 2020
Spending decline accelerates. Tracker for October 5 - 11, 2020
  • Consumers
  • Expenses
06 October 2020
Russians’ interest in shopping, beauty parlors, and other spending categories waning. Tracker for September 28 - October 4, 2020
  • Consumers
  • Expenses
05 October 2020
SberIndex finds out how much Russians spend on online courses
  • Consumers
  • Expenses
08 September 2020
Stationery on top of demand. Retail consumption tracker for August 31 – September 6, 2020
  • Consumers
  • Expenses
04 September 2020
Fate of a bouquet. How much money Russians spend on flowers for teachers and what happens on Sept 2
  • Consumers
  • Expenses
01 September 2020
Spending hits new height. Retail consumption tracker for August 24 – 30, 2020
  • Consumers
  • Expenses
27 August 2020
August zeroed out. Real-time retail tracker for Aug 17 - 23, 2020
  • Consumers
  • Expenses
24 August 2020
“Mom, please buy this!” SberIndex.ru and Rambler learn how much Russians spend on toys ahead of Sept 1
  • Consumers
  • Expenses
20 August 2020
Another lockdown bastion down as duty free reopen. Tracker for August 10 – 16, 2020
  • Consumers
  • Expenses
17 August 2020
Purchases migrating online. What Russians pay for more often online
  • Consumers
  • Expenses
11 August 2020
Deferred demand satisfied. What’s next? Retail consumption tracker for August 3 – 9 , 2020
  • Consumers
  • Expenses
04 August 2020
Russians now more modest in spending. Retail consumption tracker for July 27 - August 2, 2020
  • Consumers
  • Expenses
30 July 2020
Cash less time. Ranking of non-cash payments in cities and regions 2Q20
  • Consumers
  • Regions
  • Expenses
28 July 2020
Demand is driven by cars, household appliances and clothing. Tracker for July 20 – 26, 2020
  • Consumers
  • Expenses
21 July 2020
Vacations on hold. Retail consumption tracker for July 13 – 19, 2020
  • Consumers
  • Expenses
14 July 2020
Games lead to sea. Real-time retail consumption tracker for July 6 – 12, 2020
  • Consumers
  • Expenses
13 July 2020
We find out what Russian men give their loved ones on Day of Family, Love and Faithfulness
  • Consumers
  • Expenses
07 July 2020
Russians have money to spare. Retail consumption tracker for June 29 – July 5, 2020
  • Consumers
  • Expenses
30 June 2020
Real-time retail consumption tracker for June 22 – 28, 2020
  • Consumers
  • Expenses
23 June 2020
Carsharing fleet returns to streets from parking lots. Tracker for June 15 – 21, 2020
  • Consumers
  • Expenses
16 June 2020
After self-isolating people visit beauty parlors. Spending tracker for June 8 – 14, 2020
  • Consumers
  • Expenses
09 June 2020
Restrictions relaxing, consumption growing. Tracker for June 1-7, 2020
  • Consumers
  • Expenses
02 June 2020
Maximum lockdown. Retail consumption tracker for May 25 – 31, 2020
  • Consumers
  • Expenses
21 April 2020
Services on pause. Real-time retail consumption tracker for April 13 – 19, 2020
  • Consumers
  • Expenses
08 April 2020
Steep fall. Real-time retail consumption tracker for March 30 - April 5, 2020
  • Consumers
  • Expenses
08 April 2020
The share of non-cash payments in Russia has exceeded 53.1% 1Q20
  • Consumers
  • Regions
  • Expenses
01 April 2020
We're not going anywhere. Retail consumption tracker for March 23 – 29, 2020
  • Consumers
  • Expenses
25 March 2020
Invested in food and medicine. Retail consumption tracker for March 14 - 20, 2020
  • Consumers
  • Expenses
20 March 2020
80 bln spent on spontaneous purchases. Retail consumption tracker for March 7 - 13, 2020
  • Consumers
  • Expenses
12 March 2020
Coronavirus, tourist flow and spending of Russians abroad
  • Consumers
  • Expenses
  • Travel
31 January 2020
Cashless transactions exceed cash transactions in Russia in 4Q19 for the first time
  • Consumers
  • Regions
  • Expenses