Real-time retail consumption tracker for April 13 – 19, 2020

Between April 13 and 19 household spending on goods and services kept rebounding to add 3.9% w-o-w, while losing 14.5% y-o-y, which is largely due to the calendar factors. In 2020 Orthodox Easter was celebrated on April 19, while in 2019 it was celebrated on April 28. SberIndex analysts believe this accounted for 60% of the w-o-w increase.

In addition to the calendar reasons, general demand stabilization has been spotted, with only a quarter of the surveyed categories further declining w-o-w. Across all other categories, spending is average for April, whereas some categories even saw bigger spending. That said, a clear division is observed as services have been put on hold and goods accounted for all the extra spending.

As for the categories, there is a typical surge in the Department Store segment.